Bezalel Academy of Arts & Design

Architecture Communication

The name of Bezalel is synonymous with more than 100 years of Israeli art, innovation and quality. Established in 1906 by artist Boris Schatz, Bezalel is Israel’s leading academy of art and design, and one of the most prestigious in the world. After being awarded a new site located in the former 'Russian Compound' overlooking the Old City in heart of Jerusalem, Bezalel conducted an international architecture competition for the design of a new campus. To learn more about Bezalel please visit www.bezalel.ac.il.

Daniel Mintz together with Rosenfeld Arens Architects invited Tsubo to assist with the design concept and architectural communication. The requirements included communicating the design concept in written and visual form. Twelve A0 exhibition panels formed the body of the work, supported by various digital presentation materials, and an A4 printed booklet, and short film.

  • Client: Bezalel Academy of Arts & Design
  • Tasks: Architectural Communication, Digital Media
  • Agency: Tsubo
  • Collaborators: Daniel Mintz, Aliza Arens, Mendy Rosenfeld, Elad Melamed, Ariel Noyman
  • Location: Jerusalem, Israel
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    The 1:500 scale model. 3D Lasercut foam.
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    Design concept summary booklet. 12page Semi-matt A4 spiral bound.
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    Design concept summary booklet.
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    Digital presentation materials.
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    A0 Architectural plans. 1:200
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    Digital presentation materials.
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    Renderings. The sublevel workshop.
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    A0 Exhibition panels.
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    A0 Exhibition panels.
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    Daniel Mintz presents the 3D lasercut model.