Center Parcs

User Experience / Information Architecture

As the leader in Europe's short break holiday market, Center Parcs occupies a unique position enjoying enviable annual occupancy rates in excess of 90%. This re-design was part of a larger strategy to streamline internal business process, and reduce the huge overhead assigned to their multi-lingual call centers. As creative director for Channel A at that time, I was repsonsible for aquiring the account, auditing the existing systems, defining a new online experience, and overseeing production.

One of the design challenge was to communicate the changing essence of an out-door experience in a forest location. The design concept employed a dymanic user interface that evolved with the seasons (Autumn shown), presenting four entirely different visual experiences over the course of a year.

  • Client: Centerparcs
  • Tasks: Branding, Usability Research, UX/UI
  • Agency: Channel A
  • Collaborators: Ashok Rao, David Price
  • Location: London, UK
  • Centerparcs
    The Autumn login/language selection page
  • Centerparcs
    The Autumn and Winter login/language selection pages
  • Centerparcs
    Spring and Summer Home pages
  • Centerparcs
    Autumn and Winter Home Pages
  • Centerparcs
    The Autumn booking pages
  • Centerparcs
    Tools & Forms